Film
We visit your restaurant and capture your dishes, your team and your energy on site.
Founded in San Diego · Based in LA
Restaurant social media, served freshContent that makes SoCal hungry.
You run the kitchen. We fill the feed. TKG Theory films, edits and posts funny, craveable videos for restaurants across Southern California, then designs the flyers that fill your tables.
30M+ views on one video
61K+ followers managed
2 for 2 partners since day one
30M+views!
Since2025
Trusted by
Partners since July 2025
Partners since July 2025
Fresh off the pass
Food this good deserves an audience
Real dishes from our partners' kitchens. Our job is making sure all of SoCal sees them, wants them and comes in for them.
Sound familiar?
Great food.
Great food.
Quiet feed.
Most restaurants we meet have amazing dishes and real personality, but social media keeps sliding to the bottom of the list.
No time to film
Between prep, rushes and close, nobody has a free hour to hold a camera.
Posting feels like homework
What to post, when to post, what to write. It never ends, so it never starts.
It looks like an ad
Stock photos and stiff captions get scrolled past. Guests want personality.
That's exactly where we come in. ↓
The difference
Doing it yourself vs.
Doing it yourself vs.
doing it with TKG
On your own
- Filming between orders on your own phone
- Guessing what to post and when
- Captions written at midnight
- Promo flyers thrown together last minute
- No time to reach out to food creators
- No idea what's actually working
With TKG Theory
- We film on site, in your restaurant
- Two edited videos posted every single week
- Hooks and captions with real humor
- On-brand flyers for every special and event
- Our SoCal foodie network, no cold DMs (Deluxe)
- Monthly check-ins on what's working
Proof, not promises
Numbers we're proud of
30M+views on one video1.7Mlikes on that video
61K+followers we manage
2×videos every week
Case study · RakiRaki
The 8lb Ramen Challenge
Eight pounds of RakiRaki ramen, one countdown clock and a local foodie brave enough to take it on. We invited Raina Huang (@rainaiscrazy), shaped the concept, filmed it on location and published it.
30M+views
1.7Mlikes
82.1Ksaves
41.8Kshares
Plus 6,788 comments and a surge of new guests through the door.
Read the full story →
The playbook
Why our videos travel
Viral isn't luck. Every video we make is built on the same four ingredients that sent the 8lb Ramen Challenge to 30 million views.
A bold, simple idea
One clear hook anyone gets in a second.
The right face
Your chef, your regulars or a creator from our network.
Filmed on location
Real food, real room, real energy. Never stock.
Built to be shared
A finish people send to a friend: "we have to go here."
The menu
What we cook up
Edit & post
Two funny, polished videos every week, captioned and published for you.
Design
Eye-catching flyers for happy hours, game days, challenges and seasonal promos.
Grow
Monthly marketing ideas, community concepts and foodie collaborations.
Partners, not vendors
2 for 2
Every restaurant we've partnered with is still with us.
RakiRaki and The Yasai have worked with TKG Theory since day one in July 2025. We show up, we film, we post, and we keep finding new ideas, month after month.
Promo design
Flyers that fill tables
Designed to match each restaurant's brand and sized for Instagram, stories and delivery apps. Game days, happy hours, holidays and events, all covered.
Where we cook
Founded
Based in
Coverage
From San Diego to LA and everywhere between
We started in San Diego, we're based in Los Angeles, and we film on site for restaurants all through Southern California.
FoundedSan Diego
Based inLA
CoverageAll SoCal
Why “TKG”?
Three humble ingredients.
Three humble ingredients.
Endlessly craveable.
Tamago kake gohan is hot rice, a raw egg and a splash of soy sauce. Simple, comforting, impossible to stop eating. That's our recipe for your feed, too.
Hot riceSimple ideas
One clear hook per video that anyone gets in a second.
Raw eggReal food
Filmed on site: your actual dishes, your team and the energy of the room. Never stock.
Soy sauceA splash of humor
Captions that sound like a friend with great taste, never like an ad.
Who we feed
Our clients
RakiRaki Ramen & Tsukemen
Tokyo-style izakaya ramen with handcrafted mochi noodles, from Chef Junya Watanabe.
@rakirakiramen
The Yasai by RakiRaki
Plant-based Japanese dining on Convoy, where vegan sushi and ramen look like edible art.
@theyasaivegan
Your table is ready
Let's get SoCal talking about your restaurant.
Start with a relaxed chat about your goals, your menu stars and your brand's personality. No pressure, no jargon, no learning curve for your team.
